1. Home
  2. »
  3. About Us

About Us

Transforming businesses to accelerate growth in the China market

China market
China market

Market Research China provides business consulting and advisory services to local enterprises, conglomerates, and multinational companies in China.

Under YCP Solidiance, our expertise covers China's largest industries, including manufacturing, automotive, construction and infrastructure, chemicals and energy, consumer and retail, healthcare, private equity & investment, financial services, technology, and telecommunications. Our professionals have a deep understanding of the market dynamics and produce insights that are delivered through a hands-on approach.

The team consists of experienced local and international consultants with extensive experience in China. Our consultants are culturally competent, fluent in local languages, and experienced in interpreting business data from key players, including consumers, investors, policy representatives, industry organizations, retailers, and competitors.

With our immersive knowledge of the Chinese market, we help local and multinational clients transform their businesses and achieve sustained growth in the country. We deliver strategic recommendations based on a thorough analysis of the Chinese marketplace.

How We Work

China market trends

China market trends and actionable industry insights

We gather facts straight from the marketplace. We analyze data direct from primary sources and conduct comprehensive fieldwork to tap into the expertise of industry insiders. This allows our team to provide clients with the market intelligence and confidence necessary to leverage opportunities in China.

Detailed research, personalized solutions

Every client has a unique set of needs. We approach every project with a fresh mindset and develop a tailored approach for your business. We design frameworks and strategies that fit every client's distinct requirements.

detailed research
global skills

Global skills, local expertise

Our team at Market Research China is equipped with the language fluency, cultural skills, and broad industry knowledge required to provide consistently excellent engagements. We have dedicated professionals who apply a transparent work approach to ensure that clients are confident in our capacity to deliver high-impact solutions.

Our Team

  • Allen Lee



    Allen Lee is a Partner in the China office. Prior to joining YCP Solidiance, Allen worked for a growth strategy advisory consulting firm and subsequently started his own venture, advising international clients on market entry and product launch strategies in China. Allen has worked for several multinationals, advising on Pan-China and North Asia growth strategies, and serves as a leader for Solidiance‘s Distribution and Channel Management Practice across Asia.

  • Dennis Liu



    Dennis is a Partner based in Shanghai, China. He has over 18 years of strategic consulting and market research experiences. He has solid experiences in strategic consulting projects covering both B2B and B2C sectors, which are related to market entry strategy, opportunity assessment, market sizing, marketing communication, competitive intelligence, customer analysis, and consumer research through qualitative and quantitative methods. His expertise lies in converting client’s issues into effective market analysis, which is then transformed into actionable marketing strategies and business growth recommendations.

Contact Us

Discuss your needs
with our team

Our professionals are experienced in various strategic consulting areas and will deliver high-impact solutions for your business.

Contact Us